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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Color

Color is one of the most elusive qualities of all of human experience. As well as a crucial aspect in all visual work. The quality of a conscious subjective experience are called qualia, and we do not really know if there are such things as common qualia for colours. This means that what you understand as the experience of yellow might or might not be the same thing that another person experiences when they look at yellow. It sounds a little crazy! How then could we agree that for example a football referee is showing a player a "yellow" card? How can we all agree on how to cross a road given that colour in traffic lights is utterly significant? Or how does people know when and where to take the right metro line if most maps are color coded?

There's more to colour than meets the eye! How we perceive colors has a lot to do with the the surface that we are looking at, in what context we are seeing it, what other colors are around it, what our expectations are and some cultural conditioning, is a complex cocktail and as a designer you are expected to master this context for good effect in your visual communication.

An important aspect of color that you need to understand from the get go is that colours interact. How we perceive a color has much to do with the colours around it.

Chapters

Further reading

Tools

The following tools will help you in choosing colors for your works: